Incremental impact measurement, better emails

February was a big month for us. We've been heads-down building features that our clients have been asking for—and honestly, we're really excited about what we shipped. From cleaner product names to better images to proving exactly how much revenue your emails drive, everything we built this month makes the experience smoother and more impactful. Here's what's new.

Measure the real impact of your personalized emails

Your dashboard now shows incremental impact reporting—compare shoppers who receive Goodlight AI emails against a control group to see the true lift in sales, store visits, and spending. The new charts make it simple to prove ROI and justify investment in 1:1 campaigns.

Clean product names, every time

We built a centralized product repository to fix awkward names in emails. Working directly with your teams, we've corrected brand spellings and removed technical jargon from cryptic POS codes. Your shoppers now see exactly what's on your shelves—no more confusion.

Professional product images that pop

Emails now feature AI-enhanced product images with clean, branded backgrounds. We've organized images by department (dairy, grocery, frozen, bakery, produce, meat) and matched them to the correct PLU codes. The result: a polished, consistent look that reinforces your brand.

Fresh recommendations, never repetitive

Our recommendation engine now logs the last three products sent to each shopper and automatically excludes them from future emails. Every message introduces something new and relevant, keeping your loyalty members engaged without fatigue.

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These updates are just the beginning. We're building toward a future where personalized marketing is effortless, measurable, and impossible to ignore—giving every retailer the tools that were once reserved for the biggest players. If you'd like to explore new use cases, expand into more stores, or simply see what's possible next, reach out to us. We're here to help you win.