SMS is here, fresher emails

March was a quieter month on the surface — but underneath, the team was deep in backend work: infrastructure upgrades, pipeline improvements, and laying the groundwork for what's coming next. On the visible side, we shipped two meaningful additions: a full SMS program capability for your loyalty shoppers, and a refresh to how your email campaigns look. And while we can't say too much yet, we're actively building a new generation of AI agents — some that work on behalf of your shoppers, and others that work on behalf of you. More on that soon.

Introducing SMS Programs for Your Loyalty Shoppers

SMS is one of the highest-ROI channels in retail — open rates dwarf email, and messages land in the same place your shoppers already live. But for most retailers, it's still a missed opportunity. Starting this month, Goodlight AI can now stand up a full SMS program for your store, built to work seamlessly alongside your existing loyalty program. We handle everything: sign-up flows, loyalty identification, opt-in management, and ongoing message orchestration — all in your brand voice. If you're not currently sending SMS to your shoppers, reach out and let's talk about what's possible.

Dynamic Email Headers for Fresher, On-Brand Campaigns

We’ve rolled out a new set of auto-generated email templates that keep your campaigns visually fresh without extra design work. Header images for both Nudge and Shopping List emails now update daily, with different creatives per program and per retailer, generated afresh every day - so every send feels new and on-brand while your team stays focused on strategy instead of production.

As always, if you want to dig into any of these updates or talk through what's possible for your stores, just reach out — we're always happy to chat. And if you're not already sending SMS to your shoppers, now is a great time to get started. The best time to plant a tree was 20 years ago; the second best time is now.